It’s Been Way Too Long: Evolution and Feeling The Fear and Doing It Anyway
That's right, it's a rebrand!! A whole new lewk coming March 15th.
TDLR: The Spinster Life is evolving! That’s right, it’s a rebrand. After 4 glorious years of creating content, on March 15th all of my profiles will be changing to…drumroll please…
Hotter & Weirder! I was inspired by this meme…
Here’s a sneak peek at the new logo.
I LOVE it. It actually makes me feel both hotter and weirder. I think it’s the curves of the new font. I’ll still be talking about being single and childfree, but I’ll be doing more cultural analysis and content about aging to align better with what I’m interested in after four years of spinstering.
What’s new
More vulnerability and humor
I’m on TikTok now, follow me there
Tackling the topic of aging in more depth
Support me! Paid subscriptions here on Substack
The way I’m covering being single and childfree (more on that below)
Continue reading to find out why I’m making this change and how you can make this rebrand a success. If you’re not interested, feel free to bail out now and unsubscribe. My feelings won’t be hurt, I promise. Well, my feelings will be hurt, but I do understand.
Leaving behind The Spinster Life is scary. After all, you responded to the name and the concept. I’ve gotten so much love and support from my YouTube audience and Instagram followers about Spinster Life content. As a current and recovering people pleaser, I don’t want to disappoint the people who have supported me. But I also don’t want to hold myself back from something that could be amazing because of the unknown. Evolving into this new brand feels like one of those scary things that I should do precisely BECAUSE it’s scary.
I didn’t come to the decision to rebrand lightly. Last year, I put more and more into videos I thought other people would want to watch. By trying to churn out what I thought other people wanted to see, I crushed my own creativity and passion for creation in the process. And I wasn’t even getting more views! But, I know a few things about myself.
I look great with bangs.
Waking up before 7 am is a form of torture.
I am very intuitive, even if I don’t always trust myself.
Above all, changing the name of The Spinster Life felt right to me. And, it allowed me to get excited about creating again. So in the end, it was an easy choice because evolving gives me more than maintaining the status quo. The Hotter & Weirder feels more authentic to who I am, and who I want to be online. I don’t think it’s a person that I am yet, but something to grow into.
Becoming Hotter & Weirder has given me a whole new perspective on why I create content and what I create content about. I don’t do it to appease some algorithm, I do it to discuss the things that spark my creative interest, and to connect with people. Like I said up top, this rebrand is an expansion. In addition to content about being single and childfree, I’m giving myself the space to create things that I care about, to scratch those creative itches, even if they’re a bit off-topic. I’m trusting you, and myself, to stray outside my niche.
On The Subject of Singleness
The Spinster Life started as a place to talk about singleness. And I’m not gonna stop talking about it. But I am going to get more specific about how I talk about it. Because it’s great to talk about how society views single women and to break down stereotypes of single women, but what can we actually DO about it?
First, in this major election year here in the US, I’m interested in the political policies that have made marriage and kids the standard, and how current policy penalizes single people. Single-person families are one of the fastest-growing demographics. I want to find out if politicians are making decisions for their single and childfree constituents, too. I’ll be talking to politicians, policymakers, and other experts to see how our votes can make single life better.
Second, I’m taking a more personal look at expressions of singleness. Specifically, solo polyamory, which sounds like a complete contradiction, but it’s not. At least I think so, because I don’t know a lot about polyamory. When I heard the term, and the definition, I felt seen.
And finally, thank you. Thank you for all your past and continued support. I’ll need all the help I can get to grow Hotter & Weirder into a powerhouse resource. If you would please consider:
Follow me on socials, Instagram, and my new TikTok account.
If you’re not already, subscribe on YouTube.
Rate and review me on Apple Podcasts.
Support me on Substack. Refer new readers and get bonuses, or, if you have the means, sign up for a subscription. I’ll be posting about it later this week.
That’s it for now. Stay hot, weirdos!